Summary:
In the introduction, Jenkins creates a brief summary of his book along with a short discussion on what a 'convergence culture' actually is. He mentions the New Orleans Media Experience, for example, as the place where people from 'all medias' came together to see what convergence actually means, and what changes were occurring in news and entertainment. An interesting point I thought he made was about the 'black box fallacy' which was the thought that convergence was the transfer of many entertainment consuls into one. Jenkins states that this is a fallacy because what is converging is the media types themselves rather than the 'delivery technologies,' and I think this summed up the introduction chapter quite nicely.
Quotes:
"As Cheskin Research explained in a 2002 report, "The old idea of convergence was that all devices would converge into one central device that did everything for you (a la the universal remote). What we are seeing now is the hardware diverging while the content converges." (Jenkins, 15)
"Convergence, as we can see, is both a top-down corporate-driven process and a bottom-up consumer-driven process." (Jenkins, 18)
"Media producers will find their way through their current problems only by renegotiating their relationship with their consumers." (Jenkins, 24)
Connection:
When Jenkins brought up his need for a single-function cell phone, I thought about my own. Not only does mine make calls, but it also text-messages, plays games, plays music, takes pictures, accesses my email...heck it even has a navigation system and can stream TV. So if I think about it, there are multiple forms of media convergence just on my cell phone. But also, isn't my cell phone now just a "universal remote black box" that Jenkins said was a fallacy? Yes, media itself is converging but I'm not so sure at this point if the 'delivery technologies' aren't also converging.
Connection to Weinberger:
I am having difficulty in making connections to Weinberger. The only one I can think of is the media convergence has become a "bottom-up" process, similar to Weinberger's concept of the miscellaneous. Jenkins says that media is re-organizing itself, and in a way this has to do with the new miscellaneous organization. Aand, that's all I've got.
Sunday, February 14, 2010
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